An animated Spokeshand explains why Dr. Scholl's Clear Away wart remover is unique!
This was a very strange assignment. It was clear that the creative team was expecting a live spot (either puppet or hand model with Señor Wences' makeup) to make this commercial, but when the budget for a live shoot was too much for the client, they came to us to animate a hand. Despite their misgivings, they were happy with the results!
I believe it was Wayne Becker's design and layout that sold it.
And it was an offhand remark from Wayne while we waited for the go-ahead on his layouts, "If they say 'We Love It!!' right away, we're in trouble. Those words always make the little hairs on the back of my neck stand up!"