ClearAway Wart Remover

An animated Spokeshand explains why Dr. Scholl's Clear Away wart remover is unique!

This was a very strange assignment. It was clear that the creative team was expecting a live spot (either puppet or hand model with Señor Wences' makeup) to make this commercial, but when the budget for a live shoot was too much for the client, they came to us to animate a hand. Despite their misgivings, they were happy with the results!

I believe it was Wayne Becker's design and layout that sold it.

And it was an offhand remark from Wayne while we waited for the go-ahead on his layouts, "If they say 'We Love It!!' right away, we're in trouble.  Those words always make the little hairs on the back of my neck stand up!"


Della Femina McNamee

Producer: Joanne Diglio

Writer: Patti Stith

Art Director: Angela Dominguez

Buzzco Associates, inc.

Directors: Vincent Cafarelli and Candy Kugel

Design/Layout: Wayne Becker

Animation: Vincent Bell, Vincent Cafarelli

Producer: Marilyn Kraemer

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