Lifetime Bumpers

In the early 1980's cable channels were still trying to figure out their personalities, and Fred Seibert and Alan Goodman of Fred/Alan were top branders. This series of 3 spots were to identify Lifetime as the channel of talk television before it became the channel for women's programming.

Fred/Alan and Buzzco Associates, Inc. were roommates for a while on top of the Omni Park Central Hotel-- Jackie Gleason's old rehearsal space. As a result we were ready for any animation they would come up with.  If you watch the little tv on the couch, you can see the staff of Fred/Alan and Buzzco at the time!


(from memory)

Agency: Fred/Alan

Fred/Alan: Fred Seibert and Alan Goodman partners

Fred/Alan Producer and Sound Design: Tom Pomposello

Storyboards: Tim Corey and Scott Nash

Buzzco Associates, Inc.

Directors/Animators: Vincent Cafarelli and Candy Kugel

Producer: Marilyn Kraemer

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