Fred Seibert & Fred/Alan

If we are best known for the work we did for MTV, you can blame Fred Seibert, the creative director for MTV when it was only known as Warner Amex. Later when he and partner Alan Goodman formed Fred/Alan they shared space with Buzzco Productions atop the Park Omni Hotel. Buzzco continued to work with Fred/Alan and early cable branding id's, which were always challenging and fun!

Photos by Elena Seibert/illustrated by Candy Kugel


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